Film 1: Toyota GT86

There are parallels between the GT86 advertisement and the educational arena. Most obviously critics argue that the on-line space is inauthentic and unreal. This argument is made even when teachers are present through videos and on the discussion forums. The criticism becomes even more acute when we think of MOOCs where a handful of teachers have to cope with thousands of students. In this sort of environment teaching presence is almost non existent.

We can also draw parallels in terms of the student experience. Here we have to think about the extent to which "life on-line" constitutes an attenuated form of existence. To put it another way, what is lost when one interacts through text as opposed to face-to-face? Some might say that we lose the human - immediacy, spontaneity, bodily cues and so on - and to that extent the experience is less real. On another line of argument the on-line experience is just different i.e. not better or worse than life in the physical world.